{"id":1495,"date":"2026-07-11T15:46:45","date_gmt":"2026-07-11T13:46:45","guid":{"rendered":"https:\/\/facciositi.it\/?page_id=1495"},"modified":"2026-07-14T17:42:43","modified_gmt":"2026-07-14T15:42:43","slug":"sito-per-una-realta-musicale","status":"publish","type":"page","link":"https:\/\/facciositi.it\/en\/faccio\/sito-per-una-realta-musicale\/","title":{"rendered":"Una realt\u00e0 musicale con molte cose da raccontare."},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1495\" class=\"elementor elementor-1495\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9f676c elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"c9f676c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-005f045\" data-id=\"005f045\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58cc6bf elementor-widget elementor-widget-html\" data-id=\"58cc6bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ============================================================\n     FaccioSiti \u2014 \/faccio\/sito-per-una-realta-musicale\n     Titolo SEO suggerito:\n     Sito per una realt\u00e0 musicale | Case study FaccioSiti\n     Meta description suggerita:\n     Restyling WordPress, organizzazione dei contenuti e SEO locale per\n     una scuola di musica, etichetta e realt\u00e0 culturale di Lecce.\n     Incollare in un blocco HTML personalizzato.\n     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strong{display:block;font-size:1rem;margin-top:8px}\n.csp-band{margin-top:70px;background:var(--ink);color:#fff}.csp-band__inner{max-width:1080px;margin:0 auto;padding:48px 20px}\n@media(max-width:800px){.csp-summary__grid,.csp-result{grid-template-columns:1fr}.csp-stats{grid-template-columns:repeat(2,1fr)}.csp-flow{grid-template-columns:1fr}.csp-flow__item:not(:last-child)::after{content:\"\u2193\";right:auto;left:50%;top:auto;bottom:-20px;transform:translateX(-50%)}.csp-related{grid-template-columns:1fr}}\n@media(max-width:560px){.csp-hero{padding:42px 0 54px}.csp-step{grid-template-columns:1fr;gap:8px}.csp-stats{grid-template-columns:1fr}.csp-result{padding:25px}}\n@media(prefers-reduced-motion:reduce){.csp *{transition:none!important}}\n<\/style>\n\n<div class=\"csp\" style=\"--accent:#54CCEF;--accent-soft:#edfaff;--accent-dark:#0a3b48\">\n  <section class=\"csp-hero\">\n    <div class=\"csp-wrap csp-hero__inner\">\n      <a class=\"csp-back\" href=\"\/en\/faccio\/\">\u2190 Back to I do.<\/a>\n      <div class=\"csp-stripe\" aria-hidden=\"true\"><span><\/span><span><\/span><span><\/span><span><\/span><\/div>\n      <p class=\"csp-kicker\">Case study \u00b7 content, WordPress, local SEO<\/p>\n      <h1>A musical reality with many things to do <em>tell.<\/em><\/h1>\n      <p class=\"csp-hero__sub\">School, label, productions, media, and Erasmus+. The work for Arca del Blues was to structure everything, without reducing it to a single activity.<\/p>\n    <\/div>\n    <div class=\"csp-hero__bars\" aria-hidden=\"true\"><span><\/span><span><\/span><span><\/span><span><\/span><\/div>\n  <\/section>\n\n  <div class=\"csp-meta\"><div class=\"csp-meta__inner\">\n    <span class=\"csp-meta__pill\"><strong>Project<\/strong> Ark of the Blues<\/span>\n    <span class=\"csp-meta__pill\"><strong>Site<\/strong> Lecce<\/span>\n    <span class=\"csp-meta__pill\"><strong>Platform<\/strong> WordPress<\/span>\n    <span class=\"csp-meta__pill\"><strong>Work<\/strong> restyling, content, SEO, training<\/span>\n  <\/div><\/div>\n\n  <section class=\"csp-summary\"><div class=\"csp-wrap csp-summary__grid\">\n    <div><div class=\"csp-stripe\" aria-hidden=\"true\"><span><\/span><span><\/span><span><\/span><span><\/span><\/div><h2>It&#039;s not just a music school.<\/h2><p>Arca del Blues works in music education, record production, media and international projects.<\/p><p>The old site contained many activities and many years of material. The problem wasn&#039;t a lack of content, but making it readable, updatable, and recognizable as part of the same reality.<\/p><\/div>\n    <aside class=\"csp-facts\"><div class=\"csp-fact\"><span>Identity<\/span><strong>School and independent label<\/strong><\/div><div class=\"csp-fact\"><span>Contents<\/span><strong>Courses, productions, radio, photos, Erasmus+<\/strong><\/div><div class=\"csp-fact\"><span>Need<\/span><strong>Reorganize without erasing history<\/strong><\/div><div class=\"csp-fact\"><span>Objective<\/span><strong>More clarity and autonomy<\/strong><\/div><\/aside>\n  <\/div><\/section>\n\n  <section class=\"csp-section csp-section--cream\"><div class=\"csp-wrap\">\n    <div class=\"csp-section__head\"><p class=\"csp-kicker\">The challenge<\/p><h2>Many entrances, one site.<\/h2><\/div>\n    <div class=\"csp-step\"><div class=\"csp-step__num\">01<\/div><div class=\"csp-copy\"><h3>Those who arrive are not always looking for the same thing.<\/h3><p>A family is looking for piano lessons. An artist wants to understand how studios and productions work. A European partner is looking for Erasmus+ projects. Those already familiar with the situation might want to listen to the radio or browse the archives.<\/p><p>The navigation had to give everyone a clear path without hiding the richness of the project.<\/p><\/div><\/div>\n    <div class=\"csp-step\"><div class=\"csp-step__num\">02<\/div><div class=\"csp-copy\"><h3>A site that has grown over time.<\/h3><p>Productions, personal pages, media, and historical materials had different formats. Before the restyling, it was necessary to figure out what to keep, what to merge, and how to organize the content.<\/p><\/div><\/div>\n  <\/div><\/section>\n\n  <section class=\"csp-section\"><div class=\"csp-wrap\">\n    <div class=\"csp-section__head\"><p class=\"csp-kicker\">The work<\/p><h2>Restructure, don&#039;t start from a blank page.<\/h2><\/div>\n    <div class=\"csp-flow\">\n      <div class=\"csp-flow__item\"><span>01 \u00b7 ARCHITECTURE<\/span><h3>Recognizable sections<\/h3><p>Music School, productions, media, Erasmus+, history and contacts.<\/p><\/div>\n      <div class=\"csp-flow__item\"><span>02 \u00b7 CONTENTS<\/span><h3>Reordered materials<\/h3><p>Migration, consistent formats, and easier upgrade paths.<\/p><\/div>\n      <div class=\"csp-flow__item\"><span>03 \u00b7 RESEARCH<\/span><h3>Local presence<\/h3><p>Pages and SEO signals to connect businesses, courses, and the local area.<\/p><\/div>\n    <\/div>\n  <\/div><\/section>\n\n  <section class=\"csp-section csp-section--cream\"><div class=\"csp-wrap\">\n    <div class=\"csp-section__head\"><p class=\"csp-kicker\">The areas<\/p><h2>Each activity has its own space.<\/h2><\/div>\n    <div class=\"csp-step\"><div class=\"csp-step__num\">03<\/div><div class=\"csp-copy\"><h3>Music School.<\/h3><p>The courses are organized by instrument, age, and level, so as to appeal to both beginners and those seeking a more advanced path.<\/p><\/div><\/div>\n    <div class=\"csp-step\"><div class=\"csp-step__num\">04<\/div><div class=\"csp-copy\"><h3>Productions.<\/h3><p>Studio recording, record production, and video production aren&#039;t just a side note. They&#039;ve become a recognizable part of the structure.<\/p><\/div><\/div>\n    <div class=\"csp-step\"><div class=\"csp-step__num\">05<\/div><div class=\"csp-copy\"><h3>Average.<\/h3><p>Magazines, radio stations, and galleries bring together activities that would otherwise remain scattered across social media, archives, and isolated pages.<\/p><\/div><\/div>\n    <div class=\"csp-step\"><div class=\"csp-step__num\">06<\/div><div class=\"csp-copy\"><h3>Erasmus+.<\/h3><p>Past projects and new opportunities follow a separate path, which is also understandable for those arriving from abroad or through institutional collaboration.<\/p><\/div><\/div>\n  <\/div><\/section>\n\n  <section class=\"csp-section\"><div class=\"csp-wrap\">\n    <div class=\"csp-section__head\"><p class=\"csp-kicker\">After the restyling<\/p><h2>The site must be able to continue without the person who built it.<\/h2><\/div>\n    <div class=\"csp-summary__grid\"><div class=\"csp-copy\"><p>In addition to working on structure, content, and local SEO, part of the project involved team autonomy.<\/p><p>Managing courses, events, and productions means updating your website over time. Training and operational support ensure that every change doesn&#039;t become a technical request.<\/p><\/div><aside class=\"csp-facts\"><div class=\"csp-fact\"><span>Management<\/span><strong>WordPress and content<\/strong><\/div><div class=\"csp-fact\"><span>Training<\/span><strong>More autonomy for the team<\/strong><\/div><div class=\"csp-fact\"><span>Support<\/span><strong>Courses, events and productions<\/strong><\/div><\/aside><\/div>\n  <\/div><\/section>\n\n  <section class=\"csp-section csp-section--cream\"><div class=\"csp-wrap\"><div class=\"csp-result\"><div class=\"csp-result__mark\">\u266a<\/div><div><p class=\"csp-kicker\" style=\"color:#aaa8a2\">The result<\/p><h2>A structure that does not force you to choose a single identity.<\/h2><p>Arca del Blues can present itself as a school, label, production space and cultural reality without confusing those arriving.<\/p><p>The restyling improved content organization and local presence, giving the team simpler tools to continue sharing courses, events, productions, and projects.<\/p><p>The site didn&#039;t make the project smaller to fit into a menu. It made everything that was already there clearer.<\/p><\/div><\/div><\/div><\/section>\n\n  <section class=\"csp-section\"><div class=\"csp-wrap\"><p class=\"csp-kicker\">Other stories<\/p><div class=\"csp-related\"><a href=\"\/en\/faccio\/seo-cloaking-migrazione\/\"><span>SECURITY \/ SEO<\/span><strong>A CBD shop that was at risk of disappearing from the web \u2192<\/strong><\/a><a href=\"\/en\/faccio\/ecommerce-agricolo-su-misura\/\"><span>E-COMMERCE \/ LOGISTICS<\/span><strong>An e-commerce that changes with the seasons \u2192<\/strong><\/a><\/div><\/div><\/section>\n  <section class=\"csp-band\"><div class=\"csp-band__inner\">        <form class=\"fsc-cnt fsc-cnt--compatto\"\n              data-rest=\"https:\/\/facciositi.it\/en\/wp-json\/fsc-configuratore\/v1\/submit\" data-nonce=\"33d49842e3\"\n              data-source=\"contatto\" novalidate action=\"\">\n\n            <div class=\"fsc-cnt__stripes\" aria-hidden=\"true\"><span><\/span><span><\/span><span><\/span><span><\/span><\/div>\n\n            <div class=\"fsc-cnt__head\">\n                <h3 class=\"fsc-cnt__title\">Do you have a lot to tell?<\/h3>\n                <p class=\"fsc-cnt__sub\">The job isn&#039;t to cut them. It&#039;s to give each one its rightful place.<\/p>\n            <\/div>\n\n            <div class=\"fsc-cnt__row\">\n                <label class=\"fsc-cnt__field\">\n                    <span>E-mail<\/span>\n                    <input type=\"email\" name=\"email\" required autocomplete=\"email\" placeholder=\"tu@esempio.it\">\n                <\/label>\n                <label class=\"fsc-cnt__field\">\n                    <span>Name <small>optional<\/small><\/span>\n                    <input type=\"text\" name=\"name\" autocomplete=\"name\" maxlength=\"120\">\n                <\/label>\n            <\/div>\n\n            \n            <label class=\"fsc-cnt__field\">\n                <span>Message<\/span>\n                <textarea name=\"notes\" required rows=\"3\" maxlength=\"4000\" placeholder=\"In your own words. I&#039;ll figure out the rest.\"><\/textarea>\n            <\/label>\n\n            <!-- Honeypot: se compilato \u2192 scarto. 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