Case study · content, WordPress, local SEO
A musical reality with many things to do tell.
School, label, productions, media, and Erasmus+. The work for Arca del Blues was to structure everything, without reducing it to a single activity.
It's not just a music school.
Arca del Blues works in music education, record production, media and international projects.
The old site contained many activities and many years of material. The problem wasn't a lack of content, but making it readable, updatable, and recognizable as part of the same reality.
The challenge
Many entrances, one site.
Those who arrive are not always looking for the same thing.
A family is looking for piano lessons. An artist wants to understand how studios and productions work. A European partner is looking for Erasmus+ projects. Those already familiar with the situation might want to listen to the radio or browse the archives.
The navigation had to give everyone a clear path without hiding the richness of the project.
A site that has grown over time.
Productions, personal pages, media, and historical materials had different formats. Before the restyling, it was necessary to figure out what to keep, what to merge, and how to organize the content.
The work
Restructure, don't start from a blank page.
Recognizable sections
Music School, productions, media, Erasmus+, history and contacts.
Reordered materials
Migration, consistent formats, and easier upgrade paths.
Local presence
Pages and SEO signals to connect businesses, courses, and the local area.
The areas
Each activity has its own space.
Music School.
The courses are organized by instrument, age, and level, so as to appeal to both beginners and those seeking a more advanced path.
Productions.
Studio recording, record production, and video production aren't just a side note. They've become a recognizable part of the structure.
Average.
Magazines, radio stations, and galleries bring together activities that would otherwise remain scattered across social media, archives, and isolated pages.
Erasmus+.
Past projects and new opportunities follow a separate path, which is also understandable for those arriving from abroad or through institutional collaboration.
After the restyling
The site must be able to continue without the person who built it.
In addition to working on structure, content, and local SEO, part of the project involved team autonomy.
Managing courses, events, and productions means updating your website over time. Training and operational support ensure that every change doesn't become a technical request.
The result
A structure that does not force you to choose a single identity.
Arca del Blues can present itself as a school, label, production space and cultural reality without confusing those arriving.
The restyling improved content organization and local presence, giving the team simpler tools to continue sharing courses, events, productions, and projects.
The site didn't make the project smaller to fit into a menu. It made everything that was already there clearer.
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