Who I am · What I do · Why
I make websites.
But that's not all. I use code, graphics, and copy to build SEO, security, and reputation.
The site is where everything comes together.
Graphics, words, search engines, domains, email, security. When one part doesn't communicate with the others, it shows. Or worse: it doesn't show, until something stops working.
That's why I don't start with the layout. I first look at what's there, what's really needed, and who will use the result every day. Then I put the pieces together.
What I do
One project, multiple levels.
These aren't bundles to be added together. They're parts of the same project, to be used only when needed.
Sites and code
WordPress, WooCommerce, Shopify, and custom solutions. The result must be manageable, not just published.
Graphics
Consistent identity, hierarchies, and components. I don't bring the same style everywhere: I start from the project's.
Copy
Copy that explains what you do without sounding like a brochure. Pages, factsheets, microcopy, and purchase paths.
SEO
Structure, content, redirects, and Search Console. Get found, but above all, get the right pages found.
Safety
Remediation, hardening, DNS, SPF, DKIM, DMARC, and access control. First understand the risk, then intervene.
Reputation
What you see when searching for a name online: website, Google results, reviews, and consistency between what you promise and what they find.
How I do it
Style never ends.
I don't slap a ready-made identity on top of something that already exists. I look at words, materials, people, the industry, and the way they work. That becomes the thread that holds together graphics, content, and technology.
My job is to give direction to all of this, without making it look like it was written or drawn by someone else.
Three stories
Not just finished sites.
The interesting point is what was there before, what didn't add up, and how the project changed shape.
A CBD shop that was at risk of disappearing from the web.
It was supposed to be a redesign. A Google search revealed about 1.5 million URLs generated by an SEO cloaking attack.
Read the story →An e-commerce site that changes with the seasons.
Fresh products, variable availability, local deliveries, national shipping, and professional supplies. All within a single system.
Read the story →Many activities, one site.
School, production, media, and Erasmus+. The goal was to provide a clear structure without reducing everything to a single activity.
Read the story →Other things I've done
Not everything needs a case study.
The Fattizze
Salento cultural association. The website collects its identity, activities, reports, and completed projects: a stable base to use even when applying for a call for proposals. Events stay where they work best: on social media.
Umami Salento
WooCommerce and Food Store for a delivery, catering, and street food business. Configurable products and pokes without turning the menu into a management system.
Now I See
An artistic portfolio, public gallery, and QR codes linked to the works. Part of the collection is visible online, while another is reserved for those who truly participate in the project.
What I don't do
Three simple things.
The project comes first. The theme, builder, or platform comes later.
SEO is measured and built. Absolute guarantees belong in brochures, not Google.
Maintenance and support make sense when needed, not as a condition for keeping the site running.
